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Episode 115

115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

Building a great product is only half the battle. Strong product marketing directs it to market and tells a compelling story about why people need it now.

Show notes

Martina's book "LOVED" is available at Target online.

People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.


Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

Transcript

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