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Episode 68

68: How a Product Becomes Cornerstone

Implementing a new tool takes time and can cause friction. Tyler Hilker and Justin Mertes discuss why organizations adopt new products despite hurdles.

Show notes

People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.


Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

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