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At Crema, our product teams are always experimenting with up-and-coming tools, trends, and ways of working.  Keep a pulse on what we're learning through our written content.

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At Crema, we build custom digital products to fit specific needs. Here are two lightweight internal tools we created to meet our own needs.

Company Culture
2 Tools We Built: Why You Should Create Internal Products
by
CK Hicks
Aug 29, 2022

By designing a system to learn, not just do, Bill Walsh changed football’s approach to confronting challenges. Those of us in the digital product industry can learn from this unconventional approach, even off the football field. This mindset will help you make decisions in complex situations, give you a greater perspective on your challenges, and remind you that outcomes-driven development — not just delivery — is the most important part of winning whatever game you’re playing.

Consulting
The First 15: A Product Strategy for Diagnosis & Growth

Crema chosen by Strat Property Management Inc. (SPMI) to lead the first phases of a complete digital transformation of core business processes.

News
SPMI Partners with Crema for Digital Transformation

After a degree and 5 professional years as a graphic designer, I shifted my career from graphic design to product design. Read why I did it, how I made it happen, and the biggest similarities and differences between the two disciplines.

Product Design
From Graphic Design to Product Design: Why I Switched and The Difference Between Them
by
Jeremy Murray
Apr 28, 2022

Merging companies is hard. It’s a challenge for culture, brand, and technology. But it can be successful if you’re prepared.

Company Culture
Why M&A’s in Tech Often Fail

Crema & Global Orphan Project partner to enhance CarePortal's UX, boosting impact for 125,000 children and scaling to the global market with local partnerships.

News
Global Orphan Project Hires Crema for UX Audit
by
Justin Mertes
Mar 1, 2022

We've found that different clients aren’t always ready to build and they also don’t know exactly what to do in order to realize a particular opportunity. There’s a lot of hard work that goes into making a great product before you start making the product. So why don't more internal teams do this kind of exploratory work? Plenty of teams do, and it's fantastic. But there are plenty of good, understandable reasons why teams & leaders don't get into this on their own.

Consulting
Exploratory-as-a-Service

Crema and AdamsGabbert partner to streamline accounts payable, optimizing processes like invoice processing, data capture, and purchase order matching.

News
AdamsGabbert & Crema Automate Accounts Payable, Save Money

Occidental Management and Crema partner to create a digitally connected campus, offering online food ordering, conference reservations, fitness classes, and more.

News
Occidental Management Chooses Crema for Aspiria Partner

Miro or MURAL should be used mainly as presentation tools in virtual workshops. This blog explains why and provides a collaborative framework.

Product Management
The Dangers of Virtual Workshops (And How to Make Them Great)

Imagine the potential of what you could achieve by tapping into the collective genius of your agency partner. How would your business change if you were able to tap into staff that has experience and immersion in other verticals, types of work, and organizations beyond your reach? The best agencies can take this broad experience and match it exactly with the client's needs.

Client Resources
Tapping Into Your Agency's Collective Genius

Organizations with a high level of UX maturity know that making design decisions based on users’ motivations and data is the best way to systematically meet and exceed customer’s expectations. While UX can be tricky to measure, there are certain behavioral and attitudinal metrics that you can use to set UX KPIs.

Product Design
Using KPIs to Track the Value of Design
Tyler Hilker
4
min read

The Better Bets Canvas for Product Leaders

Discover the Better Bets Canvas, a tool inspired by Annie Duke's Thinking in Bets, helping product leaders tackle everyday challenges effectively.

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