AdamsGabbert

IT Consulting

Product Research & Discovery

3 months

Exploring a Promising Opportunity for the Automation of Accounts Payable

Founded in 1999, AdamsGabbert is a top-ranked staffing & consulting firm in Kansas City that specializes in IT staffing, business consultation, operational automation, and technology services.

‍

In their consulting work with small businesses, AdamsGabbert has uncovered rich potential within a niche of an underserved small business market: accounts payable (AP) automation. In conversations with business leaders, AP professionals, and existing clients, optimizing & improving their clients’ AP process with technology became a clear opportunity.

‍

AdamsGabbert previously explored how software might be able to effectively automate their clients’ AP process, but their work came short of fully understanding the opportunity at hand and the deep industry needs at play. To better understand a deeper set of options and possibilities, AdamsGabbert asked to Crema to explore how software could enable these organizations to be more effective.

The state of operations before

‍

1,000-5,000 invoices per month processed by many small businesses
Upwards of $100,000/year spent by organizations just to process incoming revenue
1-3 people on many small teams processing thousands of invoices, often leaving employees overworked and unable to request time off

Innovation doesn't just happen. We're here to help guide you through the earliest stages of R&D and explore the real possibilities for the future of your business.

Get in touch

‍

Finding the right solution

‍

AdamsGabbert was excited, yet cautious to move forward in the AP automation space. In order to both ground this vision and give it momentum, Crema's priorities were to:

‍

Understand the highest-leverage opportunities (and areas to avoid) from business, user, and technical perspectives
Understand the current market & competitors in an already crowded space
Recommend meaningful solutions considering relevant trade-offs, realistically pressure-testing each option
Provide AdamsGabbert with the information necessary to make confident decisions moving forward

‍

Ultimately, AdamsGabbert hired Crema to help evaluate the competitive, technical, and business landscapes so that they could make the most informed investment in technology possible.

‍

"Imagine tracking down 1,000 different emails and keying them into your accounting or ERP system… there’s a better way - software!" - Stacy Rose (COO, AdamsGabbert)

‍

When we decided to hire an external company with the expertise to help us explore a new technology solution, Crema was our first call!"

Denise Kruse (CEO, AdamsGabbert)

Methodologies

The engagement kicked off with a week-long Product Lab, in which the teams identified key questions of the engagement, including:

‍

Which specific parts of the AP process should their platform focus on automating?
What level of automation is needed? Does automation always help?
Can this be done and still be affordable for the ideal customer?

‍

The Product Lab ended with site visits at local organizations that matched their ideal client profile. The organizations’ AP, Accounting, and Operations teams physically walked us through the journey an invoice goes through (and all the bumps, inefficiencies, and complications that come with it). They shared their main frustrations, how they’ve tried to improve their workflow, and what parts of the process are “unchangeable,” all providing critical insights and context for how technology could support them.

‍

Armed with this context, the teams were ready to dig deep and equip AdamsGabbert to make the best product decisions possible. In order to provide those suggestions, Crema’s work continued with:

‍

Analyzing 40 top competitors indicating strengths & weaknesses of the current market to identify key differentiators
Analyzing potential features and their viability
Assessing the strategic value of prioritized features
Validating features needed for the market-ready solution, ranked by technical feasibility & complexity
Exploring business models for future product opportunities
Creating surveys to learn from AP professionals

‍

Equipped with months worth of data, research, and exploration, Crema was equipped to provide AdamsGabbert with a 360° assessment of the current competitive landscape, the realities of personnel, the decision-making priorities of leaders, and the business opportunities at hand in the AP automation space.

‍

Opportunities for innovation

‍

Crema’s work culminated with the identification of three opportunities for innovation in the AP space. These three opportunities were ranked based on their:

‍

Value proposition: what is the single most important feature of this application and how does it help automate the AP process for teams?
Product strategy and ideal client profile: who is the customer of this product and what permission do they need to implement it across their team?
Pricing structure: are these one-time fees or subscriptions? How does the size of the team affect the cost? Is there a freemium model?
Technical lift: can the product be maintained by one person on the back-end or is a full product team needed to support it?
Connection to the current AdamsGabbert process & expertise: what organizational flows would need to change for AdamsGabbert to provide this service? What roles would be needed to provide new expertise, if any?

‍

Crema presented these findings to the AdamsGabbert Team and provided their suggestion for next steps, as well as a framework to guide their team as they decided which of the three opportunities they should pursue. AdamsGabbert was also given all assets created & research performed by the Crema team including:

‍

Summarized Results, Insights, & Recommendations presented to the full team, equipping them to make informed decisions about the next steps
Technical documentation, audit findings, and assessment results
Technical Assessment of potential features, and the MVP-level functionality of each option that would deliver value

‍

Provided with a deeper industry understanding and with clear vision of technical opportunities, AdamsGabbert is currently developing a plan for their next steps and technological future.

‍

“This has been so so good. It’s what we should have done the first time.” -Denise Kruze, CEO

‍

Want to talk? We're eager to listen.

Our product experts come prepared from the very first meeting. We're ready to help you better understand the possibilities when it comes to business strategy, design, and technology.