Product Design

A UX Audit assesses a digital experience to uncover improvement opportunities, reduce friction, and identify features needing updates for modernization.

Client work often limits our designers' exploration of new styles and technologies. We challenged ourselves: What can we design in one day for a future use case?

After a degree and 5 professional years as a graphic designer, I shifted my career from graphic design to product design. Read why I did it, how I made it happen, and the biggest similarities and differences between the two disciplines.

Organizations with high UX maturity know design decisions based on user data systematically meet expectations. Use behavioral and attitudinal metrics for UX KPIs.

Most designers assume high-fidelity clickable prototypes are a necessary part of the design process. However, as an empathetic team member, designers should be asking themselves, "Who is the prototype serving? Does this way of working best serve the primary recipient of the designs?" Learn when a clickable prototype is necessary and when it's better to deliver something else.

Feedback from a prototype is the best route to learn users’ expectations and needs. Read why you should be design prototyping early and often.

Friendly UI is taking the design world by storm, leading to playful interface designs with mixed reactions, aiming to enhance accessibility and broaden appeal.

Product Designer Pamela shares insights on using color in UI design. Learn the 'golden rule' and ADA compliance with color.

As the UX discipline evolved, more product designers are becoming product owners or business analysts. Is a designer right for the product owner role?

In June 2020, Crema's digital designers took on a remote 1-day design challenge, creating unique app UI screens in just 7 hours with astonishing results.

Learn how prototyping and testing software can prevent you from going down the wrong path and wasting valuable time and money.

Learn what it takes to be a great designer. By studying the right people, researching products with great UX, and taking the best concepts, you'll excel.